The Lord of the Rings Package Design

Developed the master look package design system for all three movies of The Lord of the Rings movie trilogy for Toy Biz, Inc. The toy line was highlighted by the influential action figure package, which featured an innovative package structure and a prominent Ring of Power illustration as the product window. Created a color-coding system to represent all three films, and adjusted the graphics and photography for each version. The second image shows how the link look translated to other package structure types, and the third image was a speciality package design for collectors. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni and in collaboration with the team.