Mr. Potato Head Style Guide

Repurposed pre-existing Mr.Potato Head vector artwork from a previous style guide to produce new and irreverent design concepts. Our direction, to keep a mature target in mind, be silly and take advantage of “potato” specific puns. The genesis of the concepts seen here are inspired by the original artwork used and modified for the designs. This project was developed while at Design Force, inc., under the creative direction of Ted Mininni and in collaboration with the team.